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What are the newest theories about branding
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Color Psychology in Marketing and Branding is All About ...7 days ago — In marketing and branding, color psychology is focused on how colors impact consumers' impressions of a brand and whether or not they persuade consumers to ...1
6 important marketing theories—and how to apply them in social media campaigns - Agility PR Solutions2 weeks ago - A successful social media campaign requires more than just whipping up posts daily. Even with increased social media awareness, 47 percent of marketers find it hard to develop successful social marketing strategies. Why? That’s probably because2
Emoji marketing: Toward a theory of brand paralinguisticsby J Almaguer · 2024 — Emojis, or pictographs that supplement or replace written language, have become ubiquitous in contemporary communication, including emoji marketing.3
The Importance of Branding in Product Design - RTF | Rethinking The Future2 days ago - In product design, branding refers to a pragmatic strategy of offering the product a personality to appeal to a wider range of consumers...4
A history of the concept of branding: Practice and theory30 Jul 2024 — Purpose This inquiry aims to contribute to the literature on the historical developments that have influenced the origin, uses, and meanings of branding.5
Brand architecture - Wikipedia4 weeks ago - According to J.-N. Kapferer, the ... each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand they belong to. Often, decisions about brand architecture are concerned with how to manage a parent brand and a family of sub-brands – ...6
Scott Galloway tells Cannes Lions: 'The era of brand is over'14 hours ago — Brand theories & ideas Strategy. A resurgence of product-focused ads, combined with evolving consumer habits, suggest the “era of brand is over”, Scott ...7
Marketing Theory and Frameworks23 Jul 2024 — Brand Equity Theory examines the value derived from a brand's name, which can influence consumer choice and loyalty. High brand equity can result in significant ...8
Marketing Theory: Sage Journals3 days ago — This journal provides a peer-reviewed medium for the development and dissemination of alternative and critical perspectives on marketing theory.9
(PDF) Understanding Corporate Rebranding: An Evolution ...22 Jul 2024 — A new model anchored on the theory of evolution by natural selection, and a new definition of corporate rebranding is advanced. Essentially, the model offers ...10
Hybrid Theory: An open letter to the advertising industry21 Jul 2024 — We created Hybrid Theory as a new breed of digital services partner for brands and agencies, offering flexible solutions, hands-on support and independent ...11
Social media theory - Logic+Magic16 Jul 2024 — But there are clear examples of when social media is used to generate brand awareness through viral content or paid advertising on Facebook, for example. Not ...12
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Here are some of the newest theories and insights about branding, as discussed in recent articles:
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Color Psychology in Branding: Recent discussions emphasize the significant role color plays in shaping consumer perceptions of a brand. Colors can influence emotions, associations, and ultimately purchasing decisions. Understanding color psychology is becoming essential for effective branding strategies. Explore more here.
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Brand Paralinguistics and Emoji Marketing: A growing theory focuses on the integration of emojis in marketing. Emojis are viewed as a form of paralinguistic communication that can add emotional depth to branding. This approach aims to enhance engagement by tapping into contemporary digital communication styles. Read more.
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Product-Centric Branding: Scott Galloway recently suggested that the era of traditional branding might be fading, giving way to a resurgence of product-focused advertising. This theory posits that the emphasis on product attributes and functionality will drive consumer decisions more than brand personality. Learn more about this notion.
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Hybrid Theory of Branding: Emerging frameworks propose that branding must adapt to new creative and strategic demands, integrating various digital services. This hybrid approach allows brands to respond more flexibly to consumer behaviors and marketing challenges. Read further.
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Evolutionary Theory in Corporate Rebranding: A new model is being proposed that applies evolutionary principles to corporate rebranding. This theory suggests that organizations must adapt over time in response to changing consumer preferences and market dynamics, similar to natural selection. Explore this model.
These evolving theories reflect the dynamic nature of branding in response to technological advancements and shifting consumer expectations.
Suggestions
- What are some examples of brands effectively using color psychology in their branding?
- How can emojis be strategically integrated into branding to enhance emotional connections with consumers?
- What are some recent examples of brands successfully implementing product-centric advertising?
- Can you provide an example of a brand that has effectively adapted to new digital services in their branding approach?
- How does the evolutionary theory in corporate rebranding apply to real-life examples of organizations adapting to changing consumer preferences?