Thread
I have a new wine which is launching into grocery stores.
I will run some influencer marketing to suppor the launch.
Now I need you to help me come up with a social media video for the influencer to record, the ideas I have already:
Unboxing video - The influcner will unbox the product showing off the wine etc.
COme shop with me video - the influncer will go into the grocery store, purchase the wine and talk about it with a voice over
Review - We will send the wine to the influncers who will drink it on camera and review it
Give me 3 more ideas
Progress
Answer
Here are three additional ideas for social media videos that the influencer could record to support the launch of your new wine:
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Food Pairing Recipe Video: The influencer can create a short video featuring a delicious recipe that pairs well with the wine. They can cook the dish on camera while discussing the flavor profiles of the wine and why it complements the meal. This not only showcases the wine but also encourages viewers to consider it for their next dining experience.
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Behind-the-Scenes Story: The influencer could visit the vineyard or winery where the wine is produced (if possible) or create a narrative that shares the story behind the wine. This could include interviews with winemakers, tasting notes straight from the source, or discussions about the grape varieties used. This approach adds a personal touch and builds a connection with the audience.
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Wine Tasting Challenge: The influencer can host a fun and engaging tasting challenge where they invite friends or family to taste the wine while blindfolded. They can ask participants to guess the flavors or rate the wine, capturing their reactions on camera. This adds an element of excitement and spontaneity, making it more entertaining for viewers.
These ideas can add variety and depth to your influencer marketing campaign, making the product more appealing to potential customers.
Suggestions
- What type of food pairing would work best with the wine?
- Can the influencer share any interesting behind-the-scenes stories about the vineyard or winery?
- How would the influencer make the wine tasting challenge engaging and fun for viewers?
- What are the specific flavor profiles of the wine that the influencer could highlight in the recipe video?
- How does the influencer plan to convey the story behind the wine in a compelling way?