Thread

Here’s a follow-up cadence designed to maximize your chances of re-leasing, purchasing the existing lease at the end of the term, or financing the residual value. This plan spans from 18 months until the end of the lease and incorporates timing, contact types, and scripts for effective communication.

18 Months Before Lease Ends

Timing: Contact 1 - Initial Outreach

• Contact Type: Email
• Script:

  Subject: Exciting Updates About Your Lease Ending Soon!
  
  Hi [Customer's Name],
  
  I hope you're enjoying your [Vehicle Model]! As we look ahead to your lease term ending in about 18 months, I wanted to reach out to discuss your options.
  
  Whether you're considering re-leasing, purchasing your current vehicle, or financing, I'm here to help you understand the best choices for your needs. Let’s set up a time to chat!
  
  Best regards,
  [Your Name]
  [Your Contact Information]
  

12 Months Before Lease Ends

Timing: Contact 2 - Follow-Up Call

• Contact Type: Phone Call
• Script:

  Hi [Customer's Name], this is [Your Name] from [Dealership Name].
  
  I wanted to follow up on my email from a few months ago. Have you given any thought to your options as your lease will be ending in about 12 months? 
  
  I'd love to discuss what you’re thinking and help you explore your options, whether it’s re-leasing a new model, purchasing your current vehicle, or financing the residual. When would be a good time for us to meet or talk?
  

9 Months Before Lease Ends

Timing: Contact 3 - Informative Email

• Contact Type: Email
• Script:

  Subject: Your Lease is Approaching Its End – Let’s Explore Your Options!
  
  Hi [Customer's Name],
  
  With just 9 months left on your lease, it’s the perfect time to start thinking about your next steps. Whether you’re considering a new vehicle, purchasing your current one, or financing the residual, I’m here to provide detailed information.
  
  Would you be interested in learning about the latest models and lease incentives? Let me know your preferred time!
  
  Best,
  [Your Name]
  

6 Months Before Lease Ends

Timing: Contact 4 - Personal Visit or In-Person Meeting

• Contact Type: In-Person Meeting
• Script:

  Hi [Customer's Name],
  
  I thought I’d stop by to personally touch base since your lease is ending soon. Have you decided what you'd like to do next? 
  
  We have some great new models coming in, and I can provide you with all the information on re-leasing or purchasing your current vehicle. Can we schedule a time to discuss this in more detail?
  

3 Months Before Lease Ends

Timing: Contact 5 - Direct Mail with Offers

• Contact Type: Direct Mail
• Script:

  [Personalized Letter]
  
  Dear [Customer's Name],
  
  As your lease is coming to an end in 3 months, we’ve prepared some exclusive offers for you on new vehicles and details on how purchasing your current car can be a great option.
  
  I’d love to help you explore these opportunities. Please feel free to reach out!
  
  Sincerely,
  [Your Name]
  [Your Contact Information]
  

1 Month Before Lease Ends

Timing: Contact 6 - Final Reminder Call

• Contact Type: Phone Call
• Script:

  Hi [Customer's Name], it’s [Your Name] from [Dealership Name].
  
  I wanted to remind you that your lease ends in just one month. Now is the perfect time to finalize your decision. Would you prefer to re-lease a new model, finance your residual, or explore purchasing your current vehicle? 
  
  Let’s get together so we can take care of everything before your lease end date!
  

Post-Lease Follow-Up

Timing: 1 Week After Lease Ends

• Contact Type: Email
• Script:

  Subject: Thank You & Next Steps!
  
  Hi [Customer's Name],
  
  Thank you for being a valued customer! Since your lease just ended, I wanted to check in and see how you’d like to proceed. If you haven’t already made a decision, I’m here to assist you!
  
  Let’s connect at your earliest convenience.
  
  Best regards,
  [Your Name]
  

Summary

This cadence leverages various contact types and scripts that not only remind the customer of their lease end but also provide pertinent information about their options. Adjust your approach based on customer responses and any specific circumstances related to each customer's needs and preferences.